Performance & Content Marketing Manager
B2B | Performance Marketing | Content | CRM | Marketing Automation
Does the term “performance marketing” not give you goosebumps—unless, maybe, the conversion rate goes up? Do you know that good content has to do more than just look good, and when you hear terms like CRM, customer journey, and lead nurturing, do you not immediately think of “buzzword bingo”?
Then we should get to know each other.
As a Performance & Content Marketing Manager (m/f/d) at our company, you’ll combine creative ideas with measurable results. You’ll develop content that truly reaches our target audiences, manage digital campaigns, and use CRM and marketing automation to ensure that attention translates into qualified leads.
In short: You don't just do marketing—you make sure it works.
B2B | Performance Marketing | Content | CRM | Marketing Automation
Does the term “performance marketing” not give you goosebumps—unless, maybe, the conversion rate goes up? Do you know that good content has to do more than just look good, and when you hear terms like CRM, customer journey, and lead nurturing, do you not immediately think of “buzzword bingo”?
Then we should get to know each other.
As a Performance & Content Marketing Manager (m/f/d) at our company, you’ll combine creative ideas with measurable results. You’ll develop content that truly reaches our target audiences, manage digital campaigns, and use CRM and marketing automation to ensure that attention translates into qualified leads.
In short: You don't just do marketing—you make sure it works.
Job description
- Performance & Content Marketing Manager (m/f/d)
- as of now
- Stadtsteinach
- Full-time or part-time—we're flexible
- 40% remote work possible
In this role you will ... 1
- Develop and implement our B2B content strategy
- Independently create high-quality content for LinkedIn, the website, newsletters, and other digital channels—from text to images to video
- Develop creative campaigns and new content formats
- plan, publish, and continuously optimize our content
- manage our community and continue to expand our digital visibility
- work closely with Sales, Product Management, and Executive Management
- Build and refine automated marketing workflows
- Develop customer journeys throughout the entire sales funnel
- Create email campaigns, landing pages, and lead nurturing flows
- Maintain and further develop our CRM system
- Segment Target Audiences and Optimize Digital Marketing Processes
- Plan, manage, and optimize digital marketing campaigns
- Track and analyze relevant KPIs
- Conduct A/B tests and continuously optimize our conversion rate
- Implement Lead Scoring and Continuously Improve Lead Quality
- Work closely with the sales team to further develop our lead generation efforts
You will be successful in this role if you ...
- You have experience in B2B marketing
- can demonstrate a track record of success in developing and implementing effective marketing or social media campaigns
- develop your own ideas, write your own copy, and create high-quality content on your own
- You have experience in performance marketing and analyzing campaign results
- You have experience with CRM systems such as Microsoft Dynamics, HubSpot, Salesforce, or similar solutions, as well as with marketing automation
- has in-depth knowledge of Adobe Creative Cloud and CMS systems
- have a technical understanding of digital processes, lead management, and automation
- You have an analytical mindset and enjoy continuously improving marketing strategies based on key metrics
- You bring initiative, creativity, and a hands-on attitude
- work independently, take on responsibility, and want to create real added value through your work
Here's what you can expect from us… 3
- a permanent employment contract
- competitive compensation
- 30 days of annual leave plus special leave
- a collegial work environment with an open “first-name” culture
- flexible work hours and the option to work remotely (on a daily basis)
- A thorough, cross-departmental orientation to our processes and projects
- Development and training opportunities tailored specifically to you
- Flexible sports and wellness programs through Hansefit / i-gb
- Regular team events to foster our family-like work environment
- Free refreshments, including a variety of coffees and filtered drinking water
- Free employee parking
- a child care subsidy
- capital-forming benefits
- a company pension plan
- Dogs That Are Welcome in the Workplace
It is especially important to us…
We are not looking for a social media administrator.
We're looking for someone who takes a proactive approach to marketing—someone who develops ideas, creates meaningful content, and not only implements campaigns but also continuously refines them.
You challenge the status quo, try new things, and enjoy combining creative ideas with data-driven decisions. You don’t think in terms of individual posts, but rather in terms of target audiences, customer journeys, and measurable results.
WHAT ARE YOU WAITING FOR?
If you'd like to help shape our marketing efforts, bring fresh ideas to the table, and grow alongside us, we look forward to getting to know you.